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| HEADSTART FASHION seminar om modeblogging på kunstmuseet ARoS. 150 tilmeldte! |
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| The fashion team...Nicoline m.fl. |
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| Michelle fra Tres Fashion |
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| Ingrid Søe (Designchef VIA) |
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| Onassis & Nap |
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| Barbara Saouma fra Bloggers Delight |
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| Bloggerne Sidsel & Lasse |
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| Adil Mirzakhanova (Carat Mediebureau) |
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Foto: Maria Refsgaard, Krims.dk
Tak til alle jer, der kom og skabte fantastisk stemning til vores reception i fredags i Lab48c. Vi kunne ikke have fejret lanceringen af Fashion Unit bedre!
Tak til byMARIKA, Pilgrim, Vita Liberata, Lab48c, Davines, Note Magazine, Summerbird ogKrims.dk for at kaste lækre ting i goodiebag’en. Og tak til Summerbird for fantastisk chokolade, LUX RTD fra Bevco for kolde drikkevarer på den sommerlune aften og DJ Mette Johansen for at pakke snakken ind i et lækkert og stemningsfuldt lydtæppe.
Efter receptionen gav ZenZa Cocktailbar en drink og et hvil til de trætte fusser.
HEADSTART FASHION og Fashion Unit siger tak med tak på!
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| Henriette Schou, Christian Chapelle, Søren Sko |
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HEADSTART FASHION, VIA TEKO Design & Business og Dansk Mode & Textil arrangerer et eksklusivt arrangement om sociale medier i modebranchen. Tre inspirerende talere giver deres bud på, hvad modebranchen kan bruge sociale medier til.
branchen, som har talrige muligheder for at udnytte dem kommercielt. Men det kan være svært at overskue, hvad man helt konkret kan benytte dem til, og hvordan man kommer i gang. Derfor har VIA, HEADSTART FASHION og DM&T inviteret Stefan Lindegaard, forfatter, foredragsholder og strategisk rådgiver samt, Sedge Beswick, Global Social Media Manager hos ASOS og Uffe Buchard, livsstilsekspert, skribent og kreativ direktør i Grenaa Buchard til at give deres bud på, hvordan modebranchen bedst kan udnytte de sociale mediers muligheder. Det er tre stærke aktører, der er gået sammen om at afholde arrangementet. Ud over at udbyde uddannelser inden for mode og livsstilstår VIA TEKO Design & Business også bag innovationscentret Creative Business Center, som arbejder målrettet med at udvikle de kreative erhverv. HEADSTART FASHIONs ambition er at gøre Region Midtjylland til Danmarks nye hotspot for mode, og Dansk Mode & Textil er branchens organisation, som dagligt støtter medlemmerne med rådgivning, men også arbejder for at udvikle branchen. Derfor er det heller ikke nogen tilfældighed, at det er netop de tre organisationer, der afholder arrangementet. ”HSF har igennem længere tid haft fokus på digitale potentialer og udfordringer i modebranchen. Samtidig har vi et rigtig godt samarbejde med VIA TEKO Design & Business og Dansk Mode & Textil. Vi vil alle bidrage til at styrke og udvikle modebranchen, og jeg er glad for, at vi kan gøre det i fællesskab,” siger Christian Chapelle fra HEADSTART FASHION. |
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HEADSTART FASHION (Christian Chapelle) til Sustain modeshow på Godsbanen. Her dommerpanelet. Tak til Johan (DAFI) & Dorrit (Danske Designere) for at dække flankerne |
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| Rebecca Matthews |
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| Rune Kilden |
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| Bjarke Ingels (BIG), SLETH, Christian Chapelle |
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| By Katherine Dunn How do you make a fashion capital? That’s the question behind a new start-up organization that aims to turn Aarhus into a hub for both big fashion brands and up-and-comers. Headstart Fashion is part of a funding project by the Midtjylland’s More.Creative initiative to support five of the region’s creative industries over the next three years, including film and architecture. The project, which is managed under Aarhus Kommune, began in March with a 200,000 kr budget and a mandate to boost the industry. Several partners have already joined the initiative, including companies such as the sports brand Hummel as well as institutions Teko Design and Business School and DAFI (Danish Fashion Institute). “We already have, in Denmark in general, and in Aarhus, we have firms that prove that you can make a lot of money in this industry,” says Christian Chapelle, who runs the program through the Mayor’s Office. “But on the other hand we have a lot of small companies that need a lot of help to move their businesses forward.” Slated to become an independent body by 2015, the project will try to provide both business expertise and a sense of community to smaller companies struggling to gain a foothold, he says. Headstart has already hosted a fashion show in collaboration with Kopenhagen Fur – the first of it’s kind in the city, says Chapelle. Future ideas include hosting more events and possibly starting a fashion “hub” where small companies and designers can meet. Furthering interaction It’s also a matter of getting both big and small companies, who currently “don’t talk at all,” he says, to interact on their home turf. “They might not meet in Aarhus or in the region, but they would meet in Copenhagen, or they would meet internationally.” The Danish fashion industry is the largest of the country’s creative industries, with an annual turnover of 45 billion kroner annually, according to the city of Aarhus. In central Jutland, the creative industries have a collective turnover of 49 billion kroner, employing 8% of all private sector employees. The region is also home to some of the country’s biggest fashion companies, including mega-brand Bestseller. As Denmark’s largest fashion company, Bestseller owns brands including Vero Moda and Jack & Jones, with a net turnover of about 2.6 billion euros (19.4 billion kr) and 3,300 employees in Denmark alone. Central Jutland is home to some of the country’s biggest fashion companies, including mega-brands Bestseller and HummelHeadquartered in Brande, the company is currently constructing a building in the Aarhus harbour, designed by famed Danish architecture firm C.F. Møller. The region is also host to sportswear brand Hummel, shoe brand Shoe the Bear, and multi-brand company Metropol. But Chapelle says the majority of the industry consists of small companies. Of Aarhus’ 348 fashion companies, 90% have less than 10 employees, and 62% have no employees at all. “I think a lot of them have the same problems,” Chapelle says. “And within the creative industry, I think it’s very common that they have difficulties making growth.” This is where Headstart comes in, he says, supported by the School of Creative Industries at TEKO Design + Business 
Headstart Fashion seminar at Hummel’s facility in Aarhus (Photo: Headstart Fashion)
“Starting a business is daunting for anyone,” says Anne Mette Zachariassen, who is manager of the school. “We therefore have a strong focus on entrepreneurship across all educational programs and in our student business incubators.” But for designers, growing a business remains challenging, especially when Danish companies often need to develop an international outlook from inception. And for bigger companies, Chapelle says he hopes the project can help them attract talent and, by increasing the profile of Aarhus, convince talented designers to stay or move to the city, rather than heading for Copenhagen, Berlin or London. Although Bestseller doesn’t have trouble attracting talent, says Jesper Stubkier of corporate communications at Bestseller, a higher profile would be a benefit to the company. “That’s one of the big benefits of it, if we can create this idea of a ‘fashion capital’, that Aarhus is up there when it comes to fashion, of course that will attract more candidates in general, which will also benefit us,” says Stubkier. But he says while the company will support the project, they are still waiting to see what the initiatives will actually entail. “So far it has been somewhat indefinite, and not very concrete.” Chapelle says the new year is expected to bring a drastic increase in budget for the project, and a clearer sense of what the program’s role will be. A report by TEKO, to be released in January, is also expected to shed more light on the challenges the local industry is facing. – Katherine Dunn is a Canadian journalist who has worked for the Toronto Star, the Canadian Press, and Frame Publishers, a publisher of art and design magazines based in Amsterdam. |
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Velkommen til det største modeshow nogensinde i Aarhus, sådan lød det, da Jacob Bundsgaard, Aarhus' borgmester, åbnede modeshowet, som er søsat sammen med Kopenhagen Fur. Begivenheden fandt sted på DOK 8000, Aarhus C den 15. november, og showets formål er at bidrage til en realisering af modebranchens potentiale. - Arrangementet i aften understreger, at der er fuld gang i udviklingen inden for modebranchen i Aarhus, sagde Jacob Bundsgaard, Aarhus borgmester, og fortsatte: - Det er godt for byen, da der jo blandt andet bliver skabt flere arbejdspladser.Kopenhagen Fur engagerer sig gerne i byens modebranche, fordi virksomheden ser et potentiale. - Aarhus er en meget dynamisk og fokuseret by. Når de vil skabe business, så gør de det. Pels og mode hænger jo også unægteligt sammen, så vi er glade for at være med her i aften, siger Torben Nielsen, Adm. direktør i Kopenhagen Fur. Modeshowet støtter initiativet HEADSTART FASHION, som består af Aarhus Kommune og en række partnere i regi af More.Creative. |
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| www.headstartfashion.dk - www.facebook.com/headstartfashion Copyright Thomas Priskorn |
